Top Features of Wix You Need to Try

Introduction

Wix has become one of the most popular website builders in the world—and for good reason. Whether you’re starting a blog, portfolio, online store, or small business website, Wix offers powerful tools and features that make creating and managing a site easier than ever. In this post, we’ll walk you through the top features of Wix you absolutely need to try in 2025.

1. Drag-and-Drop Editor

Wix’s drag-and-drop editor is its most popular feature, allowing you to build beautiful, fully customized websites with no coding skills. You can move elements around freely, add images, videos, and text blocks, and see changes in real-time.

Key Benefits:

• 100% visual editing

• No design or coding knowledge required

• Mobile-responsive design

• Pixel-perfect customization

Whether you’re a beginner or experienced designer, the editor gives you total creative control.

2. Professional, Ready-to-Use Templates

Wix offers 800+ designer-made templates tailored for different industries—from online stores and portfolios to restaurants and blogs.

Why Try It:

• Templates categorized by niche

• Fully customizable layout, fonts, and colors

• Optimized for mobile viewing

• Easily switch to a different layout anytime

This makes getting started super easy—just choose a template, edit content, and go live.

3. Wix ADI (Artificial Design Intelligence)

Short on time? Use Wix ADI to create a custom website for you within minutes. After answering a few questions about your needs, Wix ADI automatically designs a personalized site.

Why It’s Great:

• Saves time and effort

• Ideal for beginners

• Customizes layout, color scheme, and content based on your input

Perfect for those who want a professional-looking site without doing all the design work themselves.

4. Built-in SEO Tools

Wix comes with integrated SEO features that help your site rank better on Google. From meta titles to structured data, it has everything you need to start optimizing from day one.

SEO Features Include:

• Wix SEO Wiz: a personalized SEO plan

• Custom meta tags and page URLs

• Built-in 301 redirects and image alt text

• Google integration and instant indexing

Even if you’re not an SEO expert, Wix makes optimization simple and effective.

5. Wix App Market

Expand your site’s functionality with apps from the Wix App Market. You can integrate tools for email marketing, social feeds, live chat, bookings, and more.

Popular Apps:

• Wix Chat

• Wix Forms

• Site Search

• Google Ads integration

• Mailchimp and HubSpot connectors

These apps let you scale your website without hiring a developer.

6. Wix eCommerce Platform

If you’re planning to sell products online, Wix provides robust eCommerce features to run your store with ease.

What You Get:

• Product galleries and inventory management

• Secure checkout and multiple payment gateways

• Abandoned cart recovery

• Coupons, discounts, and subscriptions

• Analytics and order tracking

Whether you’re selling physical goods, digital products, or services, Wix eCommerce has you covered.

7. Advanced Design Capabilities with Velo by Wix

Want more flexibility? Try Velo by Wix, a full-stack development platform that lets you add custom functionality using JavaScript and APIs—perfect for developers and advanced users.

Velo Features:

• Create custom web applications

• Access backend code

• Use dynamic pages and databases

• Build custom forms, filters, and functions

This turns your Wix site into a powerful, scalable web app.

8. Mobile Optimization

Every Wix template is mobile-optimized, and the editor lets you make design changes specifically for mobile devices.

Why It Matters:

• Customize mobile layout separately

• Preview how your site looks on phones and tablets

• Improve user experience for mobile visitors

Since over 50% of web traffic comes from mobile, this is a feature you can’t ignore.

9. Integrated Analytics and Site Monitoring

Track your site’s performance with Wix Analytics, giving you insights into your traffic, sales, and user behavior.

What You Can Monitor:

• Real-time visitor stats

• Sales and revenue reports

• Most visited pages

• Site performance and load times

This helps you make data-driven decisions and improve your site over time.

Conclusion

Wix offers a feature-rich, beginner-friendly platform that grows with your business. From its drag-and-drop editor and SEO tools to its eCommerce solutions and advanced developer tools—Wix makes website creation accessible to everyone.

So whether you’re starting small or dreaming big, try these top Wix features and watch your website shine in 2025.