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How to Build a Professional Site with Wix

Introduction
Wix has become one of the most popular website builders for entrepreneurs, freelancers, and small businesses looking to establish a professional online presence. Whether you’re creating a portfolio, business site, or online store, Wix makes the process simple—even if you have zero technical skills.
In this guide, we’ll walk you through how to build a professional site with Wix, step by step, so you can go live with confidence and style.
Why Choose Build a professional site with Wix?
Wix is an all-in-one platform that provides everything you need to launch a stunning website:
Drag-and-drop builder with real-time design editing
800+ designer-made templates for various industries
Built-in hosting & SSL for site security
eCommerce, booking, blog, and SEO tools included
No coding required
It’s ideal for users who want creative freedom without having to learn how to code or manage technical aspects like hosting or backend updates.
Step-by-Step Guide to Build a professional site with Wix
Step 1: Sign Up on Wix
Head over to Wix.com and create a free account. You’ll be asked a few questions to help Wix tailor the experience to your needs (e.g., what kind of site you’re building).
Step 2: Choose the Right Wix Template
Wix offers hundreds of customizable templates designed for industries like:
Business & Services
Online Stores
Photography
Blogs
Portfolios
Events
Pick one that aligns with your goals. Don’t worry—you can customize everything later.
Step 3: Customize Your Site Using Wix Editor
Once you choose a template, it opens in the Wix Editor. From here, you can:
Change text, fonts, colors, and images
Add new pages (Home, About, Services, Contact, Blog, etc.)
Drag and drop sections, buttons, and elements wherever you want
Add animations, galleries, forms, and more
Pro Tip: Keep your design clean, on-brand, and mobile-friendly.
Step 4: Add Important Pages & Content
Here are the must-have pages for most professional websites:
Home: Your main pitch or introduction
About Us: Share your story and values
Services or Products: What you offer and why it matters
Portfolio/Testimonials: Build trust through proof
Contact Page: Include a form, email, map, and social links
Use compelling headlines, customer-focused copy, and clear CTAs (Call-to-Actions) like “Book a Call” or “Get Started.”
Step 5: Set Up Your Site’s SEO Basics
Wix provides an integrated SEO setup tool—Wix SEO Wiz—to help you get found on Google. Don’t skip this!
Set a custom page title and meta description
Use focus keywords naturally in headings and content
Add alt text to images
Connect your domain and verify with Google Search Console
Step 6: Connect Your Domain
A custom domain makes your site look more professional. With a Wix premium plan, you can:
Connect a domain you already own
Buy a new domain directly from Wix
Example: www.yourbusinessname.com
looks far more credible than yourbusiness.wixsite.com
.
Step 7: Choose a Wix Plan and Publish
Wix offers a free plan, but it includes Wix branding and a subdomain. To remove ads, connect your own domain, and access premium features (like eCommerce), you’ll need a paid plan starting around $16/month.
Once you’ve reviewed everything, click Publish to go live!
Tips for Making Your Wix Site Look Extra Professional
Use high-quality images and consistent branding
Stick to 2–3 fonts and colors that align with your brand
Add social proof (reviews, testimonials, client logos)
Enable a live chat or contact form for inquiries
Integrate Google Analytics and Facebook Pixel for tracking
Conclusion
Build a professional site with Wix is straightforward, even if you’re a beginner. With drag-and-drop simplicity, beautiful templates, and powerful features, Wix allows you to create a site that reflects your brand and drives results—without touching a single line of code.
Whether you’re showcasing your portfolio, running a local business, or launching an online store, Wix is a reliable platform to get started with confidence.