Recover Abandoned Carts on Shopify & Increase Revenue

Cart abandonment is one of the biggest challenges Shopify store owners face. Studies show that nearly 70% of online shoppers abandon their carts before completing a purchase. But the good news is that you can Recover Abandoned Carts on Shopify with the right strategies, automation, and customer engagement techniques. In this guide, we’ll explore why cart abandonment happens, how to recover lost sales, and the best tools to use.

Why Do Customers Abandon Their Carts?

Understanding why customers leave their carts without purchasing helps you develop a solid recovery strategy. Here are some of the most common reasons:

• Unexpected extra costs (shipping, taxes, fees)
• Complicated checkout process
• Account creation requirement
• Lack of payment options
• Concerns about security or trust
• Slow website loading speed
• Distractions or comparison shopping

Proven Strategies to Recover Abandoned Carts on Shopify

1. Send Automated Abandoned Cart Emails

• Set up a series of follow-up emails to remind customers about their cart.
• Use a personalized approach, addressing the customer by name and mentioning the product left behind.
• Offer a discount or free shipping incentive to encourage checkout.
• Include a clear call-to-action (CTA) leading directly to their cart.
• Create urgency with phrases like “Your cart is waiting” or “Limited stock available.”

2. Use SMS and Push Notifications

• SMS reminders have higher open rates than emails and work well for urgent messages.
• Send push notifications to remind customers about their abandoned carts.
• Offer exclusive time-limited deals via SMS or push alerts to encourage immediate action.

3. Simplify the Checkout Process

• Enable guest checkout to reduce friction.
• Offer express checkout options like Shop Pay, PayPal, Apple Pay, and Google Pay.
• Minimize the number of checkout steps.
• Display progress indicators so customers know how close they are to completing the purchase.

4. Provide Multiple Payment Options

• Integrate popular payment gateways like Stripe, PayPal, Klarna, or Afterpay.
• Offer Buy Now, Pay Later (BNPL) solutions to make high-ticket items more affordable.
• Ensure a secure checkout process with SSL encryption and trust badges.

5. Use Exit-Intent Pop-ups

• Display a pop-up with a discount when users attempt to leave the site.
• Offer a freebie, such as free shipping or a small gift.
• Capture their email address in exchange for a discount code.

6. Retarget Abandoned Cart Shoppers with Ads

• Use Facebook and Instagram retargeting ads to remind customers of their abandoned carts.
• Display Google remarketing ads to reach users across different websites.
• Highlight urgency with limited-time offers and social proof (reviews, testimonials).

7. Leverage Live Chat and Customer Support

• Use live chat pop-ups to assist customers in real time.
• Provide instant answers to questions about shipping, returns, or product details.
• Offer a personalized discount code through chat to nudge hesitant buyers.

Best Shopify Apps for Recover Abandoned Carts on Shopify

1. Recover Abandoned Carts on Shopify

 (Built-in Feature)

• Shopify offers a native Recover Abandoned Carts on Shopify feature for sending email reminders.
• Easy to set up and use without external apps.

2. Klaviyo

• Advanced email and SMS automation for abandoned cart recovery.
• Personalization, segmentation, and analytics to improve results.

3. Recart

• Specialized in Facebook Messenger abandoned cart recovery.
• Higher engagement rates compared to email.
• Works with Shopify to send cart reminders via Messenger.

4. SMSBump

• Focuses on SMS marketing and abandoned cart recovery.
• High open and conversion rates.
• Supports automated SMS sequences.

5. PushOwl

• Web push notifications to recover abandoned carts.
• Doesn’t require email or phone number.
• Instant engagement through browser notifications.

Measuring the Success of Your Recover Abandoned Carts on Shopify Strategy

Tracking performance is essential to refining your approach. Key metrics to monitor:

• Cart abandonment rate
• Recovered cart revenue
• Email open and click-through rates
• Conversion rates from recovery campaigns
• Customer feedback on checkout experience

Conclusion

Abandoned carts don’t have to mean lost sales. By implementing automated email sequences, retargeting ads, exit-intent pop-ups, and live chat support, you can recover abandoned carts on Shopify and significantly increase revenue. Start optimizing your Shopify store today with these strategies and watch your conversion rates improve!