Sell Globally: How to Set Up Shopify multi-currency and multi-language

Expanding your Shopify multi-currency and multi-language requires optimizing your website for international customers. Setting up multi-currency and multi-language features ensures that shoppers from different countries can browse and purchase in their preferred language and currency. This helps improve user experience, increase trust, and boost conversion rates. In this guide, we’ll walk you through how to set up Shopify multi-currency and multi-language to successfully sell worldwide.

Why Multi-Currency & Multi-Language Matters for Global Sales

1. Increased Customer Trust & Experience

Displaying prices in local currencies and content in native languages creates a seamless shopping experience, making customers feel comfortable buying from your store.

2. Higher Conversion Rates

When customers don’t have to convert currencies or translate text themselves, they are more likely to complete their purchase.

3. Competitive Advantage

Many international shoppers prefer shopping in stores that cater to their specific region. Offering these options makes your store stand out.

How to Enable Multi-Currency on Shopify

Shopify provides built-in tools for multi-currency selling, but third-party apps can further enhance the experience.

1. Use Shopify Payments for Multi-Currency

Shopify Payments allows you to automatically convert currencies based on customer location. To enable it:

• Go to Settings > Payments in your Shopify dashboard.
• Select Shopify Payments, then Manage.
• Scroll to the Currencies section and enable multiple currencies.
• Add the currencies you want to support.

Shopify will automatically display the correct currency based on the customer’s IP address.

2. Install a Multi-Currency App

If you’re using a third-party payment provider or need advanced features, you can install a Shopify app like:

• BEST Currency Converter (Automatically switches currency based on location)
• Multi Currency Converter Hero (Allows customers to choose their preferred currency)
• Bold Multi-Currency (Supports manual currency selection and automatic conversion)

3. Display Localized Pricing

• Enable rounding rules in Shopify Payments for clean price displays.
• Clearly show currency changes on product pages and the checkout page.

How to Enable Shopify multi-currency and multi-language

A Shopify multi-currency and multi-language store allows customers to shop in their native language, improving accessibility and engagement.

1. Use Shopify’s Native Multi-Language Feature

Shopify allows you to add multiple languages and create translated versions of your store. To enable it:

• Go to Settings > Languages in your Shopify admin panel.
• Click Add Language and select the languages you want.
• Publish translations for each language.

2. Use a Translation App

Shopify’s built-in translations work well, but for automated or AI-driven translations, you can install an app such as:

• Weglot (AI-powered, automatic translations with manual edits)
• Langify (Provides multilingual SEO optimization)
• GTranslate (Uses Google Translate API for quick translations)

3. Optimize SEO for Multiple Languages

• Use hreflang tags to help search engines understand language versions.
• Ensure translated pages have relevant meta descriptions and alt text.
• Set up language-specific URLs (e.g., yourstore.com/fr for French users).

Best Practices for Selling Globally

1. Offer Local Payment Methods

Besides Shopify multi-currency and multi-language , integrate region-specific payment methods like Alipay, Klarna, or Paytm to cater to international shoppers.

2. Localize Content Beyond Translation

Adapting cultural references, product descriptions, and marketing campaigns to different regions improves engagement.

3. Use Geo-Location for Automatic Customization

Install a geo-location app that detects the visitor’s country and automatically switches Shopify multi-currency and multi-language settings. Shopify’s Geolocation app is a great option.

4. Provide Region-Specific Shipping Options

Enable local shipping methods and clearly display delivery times for different regions to improve trust and convenience.

Additional Tips for Global Expansion

1. Set Up Country-Specific Domains or Subdomains

For better SEO and a more localized experience, consider using country-specific domains (e.g., yourstore.ca for Canada).

2. Implement Customer Support in Multiple Languages

Offering multilingual customer support via chatbots or human agents increases trust and enhances customer experience.

3. Display Localized Promotions and Discounts

Different regions respond differently to promotions. Tailoring your discounts and offers based on location can drive higher sales.

Conclusion

Expanding your Shopify store globally is easier than ever with Shopify multi-currency and multi-language support. By enabling Shopify’s built-in features, using specialized apps, and following best practices for international selling, you can attract a worldwide audience and increase conversions.

Start optimizing your Shopify store today to unlock new markets and grow your business beyond borders!