How to Create Landing Pages in Wix That Convert
How to Create Landing Pages in Wix That Convert (2025 Guide)
If you’re trying to generate more leads, increase conversions, or sell a product, then a landing page is your secret weapon. The best part? With Wix, you don’t need to be a designer or developer to build a professional landing page that performs.
In this guide, you’ll learn how to create landing pages in Wix that convert—with proven tips, design strategies, and step-by-step instructions tailored for 2025.
🚀 What Is a Landing Page (And Why You Need One)
A landing page is a standalone web page designed with a single focus: to convert visitors into leads or customers. Unlike your homepage, a landing page removes distractions and pushes users toward one specific action—like signing up, purchasing, or downloading.
You might use a Wix landing page to:
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Launch a new product
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Capture email subscribers
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Promote a limited-time offer
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Get registrations for a webinar
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Offer a free download (lead magnet)
Wix offers the tools you need to design, publish, and test these pages with ease.
🛠 Step 1: Start a New Landing Page in Wix
You have two options:
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Use a pre-designed Wix landing page template
Go to the Wix Template Library → Search “Landing Page” → Pick a template -
Start from scratch
Go to your site dashboard → Click “+ Page” → Choose “Blank Page”
Once added, you can rename it (e.g., “/free-guide” or “/signup”).
💡 Pro Tip: Keep the page hidden from your site menu to make it exclusive.
🎯 Step 2: Define a Clear Conversion Goal
Ask yourself:
👉 What do I want visitors to do on this page?
Your landing page should have one goal:
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Fill out a form
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Make a purchase
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Book an appointment
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Download a file
Avoid clutter. One goal = higher conversion rates.
🎨 Step 3: Design a Clean and Focused Layout
Keep your landing page simple and visually appealing.
Key design elements:
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Headline: Strong and benefit-driven (e.g., “Get Your Free eBook Today”)
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Subheadline: Explains what they’ll get and why it matters
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Visuals: Add images or videos that support your offer
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CTA Button: Clear text like “Download Now,” “Sign Up Free,” or “Join the Webinar”
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Trust Signals: Add testimonials, logos, or guarantees to boost credibility
Wix Editor makes it easy to drag and drop these elements into place.
📥 Step 4: Add a Lead Capture Form or Call-to-Action
Use Wix Forms to collect visitor information.
How to add a form:
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Click “+ Add” → “Contact & Forms” → Choose a form layout
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Customize fields (Name, Email, Phone, etc.)
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Connect it to Wix CRM, Email Marketing, or automations
If selling something, connect your CTA button to a product page or checkout.
📱 Step 5: Optimize for Mobile
Over 60% of users browse on mobile. Make sure your landing page looks great on all devices.
Wix has a Mobile Editor:
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Adjust font sizes
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Reorder content blocks
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Ensure CTA buttons are tap-friendly
Test everything before going live.
📈 Step 6: Connect to Wix Analytics & Set Up Goals
Track your landing page performance with Wix Analytics.
You’ll see:
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Page visits
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Form submissions
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Clicks and conversions
Set up conversion goals in your dashboard to measure success over time.
🧠 Step 7: Use A/B Testing for Higher Conversions
Want to improve performance over time?
Use A/B testing by duplicating your landing page and changing:
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Headlines
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Button colors/text
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Images
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Offers
Then run both versions and compare results to see what works best.
✅ Best Practices for High-Converting Wix Landing Pages
Here are a few expert tips:
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Use urgency: Add countdown timers or limited offers
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Keep forms short: Ask only for essential info
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Write benefit-focused copy: Talk about what users gain
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Remove navigation: Avoid linking away from the landing page
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Include social proof: Show real testimonials or stats
🚀 Final Thoughts
Creating a landing page in Wix that actually converts doesn’t require tech skills—just a clear goal, a clean layout, and persuasive content.
Whether you’re launching a new product, running ads, or growing your email list—landing pages give you full control over your messaging and conversions.
Now that you know how to create landing pages in Wix that convert, it’s time to put it into action!