How to Create a Custom 404 Page in Wix

Introduction

Want to create a custom 404 page in Wix? If a visitor lands on a broken or deleted link, you don’t want them seeing a boring error message. Instead, you can design a branded, helpful 404 page that keeps users engaged and guides them back to your main content.

In this guide, you’ll learn how to create a custom 404 page in Wix, why it matters, and how to make it both beautiful and functional.

Why a Custom 404 Page is Important

A 404 page appears when a user visits a URL that doesn’t exist on your site — maybe a deleted product, a broken link, or a typo.

Most default 404 pages are plain and unhelpful. But with Wix, you can:

• Match the error page to your site’s design

• Add helpful links to guide visitors back

• Keep users on your site longer

• Maintain trust and improve the user experience

Creating a custom 404 page in Wix is a small step that makes a big difference.

Step-by-Step: How to Create a Custom 404 Page in Wix

1. Go to Your Wix Editor

Log in to your Wix account, and open the site where you want to customize the error page.

2. Open the Page Menu

• Click the Pages menu on the left sidebar

• Scroll to the bottom

• Under “Other Pages”, find and click “404 Error Page”

This is a hidden page by default and doesn’t appear in your navigation.

3. Design Your 404 Page

Now it’s time to get creative. You can use the full power of the Wix Editor to customize this page:

• Add a friendly message: Try something fun like “Oops! This page doesn’t exist.”

• Include a search bar or site menu

• Add a button to return to the homepage

• Use branded fonts and colors

• Include your logo or custom graphics

Make sure the design feels consistent with your site’s theme.

4. Don’t Forget Mobile Optimization

After designing the desktop version:

• Switch to Mobile View in the top toolbar

• Adjust the layout so everything looks clean on phones

• Test buttons and spacing

A mobile-friendly 404 page is just as important as the desktop version.

5. Preview and Publish

Click Preview to test your custom 404 page. Then hit Publish to make it live.

To test it, visit a fake URL on your site (e.g., yourdomain.com/random-page) to see your new error page in action.

What to Include in a Great 404 Page

When you create a custom 404 page in Wix, make sure to include elements that help users:

• ✅ Clear message: Let them know the page doesn’t exist

• ✅ Navigation button: Link back to homepage or popular pages

• ✅ Search bar (optional): Help them find what they’re looking for

• ✅ Fun visuals: Use humor or brand personality to soften the frustration

• ✅ Consistent branding: Match colors, fonts, and logo with your site

Bonus Tip: Track 404 Traffic

You can track how many people land on your 404 page by setting up Google Analytics or Wix Analytics. This helps you identify broken links and improve site structure.

You can also set up redirects in Wix to send users to a valid page automatically if there are outdated links.

Common Questions

Q: Can I create multiple 404 pages for different errors in Wix?
No — Wix only supports one global 404 page per site.

Q: Can I add apps or forms to the 404 page?
Yes! You can use most Wix features including contact forms, image galleries, or even newsletter signups on your 404 page.

Q: Does editing the 404 page affect SEO?
It can help SEO indirectly by improving user experience and reducing bounce rates — which Google tracks.

Conclusion

Now you know how to create a custom 404 page in Wix that not only looks great but also helps keep visitors on your site. Don’t let a broken link be the end of the journey — turn it into an opportunity to re-engage users and reflect your brand’s personality.

Need help designing a stylish, responsive, and user-friendly Wix 404 page? Reach out today for expert Wix design and customization services.