Add Google Analytics to Your Wix Site

Introduction

If you’re running a Wix website, understanding how your visitors behave is key to improving your design, content, and conversions. That’s where Google Analytics comes in. It’s a free and powerful tool that lets you track everything from visitor numbers to page performance, traffic sources, bounce rates, and more.

In this complete guide, you’ll learn how to add Google Analytics to your Wix site using step-by-step methods. Whether you’re a beginner or just need a refresher, this guide will help you set it up correctly.

Why Use Google Analytics on Wix?

Google Analytics allows you to track how users interact with your Wix site. With this data, you can:

• See where your traffic is coming from (Google, social media, referrals, etc.)

• Monitor how users navigate through your site

• Identify your top-performing content

• Track conversions (sales, sign-ups, bookings)

• Make data-driven decisions to grow your business

Without analytics, you’re essentially guessing what works — and that can cost you time and money.

What You Need Before Getting Started

To integrate Google Analytics with your Wix site, make sure you have:

• A live Wix website (not in preview mode)

• A Google Analytics account (free)

• Access to the Wix Premium Plan (Analytics only works with premium)

Step-by-Step: How to Add Google Analytics to Your Wix Site

Step 1: Create a Google Analytics Account

If you don’t already have a Google Analytics account:

1. Go to analytics.google.com

2. Sign in with your Google account

3. Click Start Measuring

4. Enter your account name and set up your property (your Wix website)

5. Choose Web as your platform

6. Add your website URL and stream name

7. Copy the Measurement ID (starts with G-). You’ll need this in Wix

Step 2: Add Google Analytics to Wix

Now that you have your Measurement ID, here’s how to add it to your Wix site:

1. Log in to your Wix dashboard

2. Click Settings from the left-hand menu

3. Scroll down and select Analytics & Reports

4. Choose Google Analytics

5. Toggle it ON and paste your Measurement ID

6. Click Save

That’s it! Wix will now insert the tracking code into your site automatically.

Step 3: Verify That It’s Working

After installing, you’ll want to check if it’s tracking correctly:

• Open your site in a new tab (use Incognito mode for best results)

• Go to your Google Analytics account

• Navigate to Reports > Realtime

• You should see at least one active user — that’s you!

If you see real-time activity, your setup was successful.

Optional: Use Google Tag Manager for More Control

If you want to manage multiple tracking tags (e.g., Facebook Pixel, Google Ads), you can use Google Tag Manager with your Wix site.

Here’s how:

1. Create a Google Tag Manager account

2. Create a new container and select “Web”

3. Copy the GTM code

4. In Wix, go to Settings > Custom Code

5. Paste the GTM code in the Header and Body as instructed

Then, go into GTM and add your Google Analytics tag using your Measurement ID.

What You Can Track with Google Analytics on Wix

Once Google Analytics is working, you’ll be able to monitor:

• Page views

• User demographics (age, location, device)

• Time spent on site

• Bounce rates

• Conversion goals (like purchases or contact form submissions)

• Traffic sources (search, direct, social media, etc.)

This insight helps you focus your marketing on what’s working and improve areas that aren’t.

Google Analytics Tips for Wix Users

• Set up Goals: Track specific actions like purchases, sign-ups, or downloads.

• Use Events: Measure button clicks or video plays using Google Tag Manager.

• Filter Internal Traffic: Exclude your own visits to avoid skewing your data.

• Create Custom Reports: Monitor KPIs that matter most to your business.

• Enable Google Search Console: Connect it to see how your Wix site performs in search.

Common Mistakes to Avoid

• Using wrong Measurement ID: Make sure you use the GA4 ID (starts with “G-”).

• Adding the code in preview mode: Google Analytics only works on published sites.

• Not testing: Always check real-time reports after installation.

Conclusion

Adding Google Analytics to your Wix site is one of the most important steps you can take to improve your website’s performance. With accurate data, you can understand your audience, improve UX, and drive more conversions.

Whether you’re selling products, offering services, or running a blog — insights from Google Analytics will guide your growth.