Add a popup in Wix

Want to add a popup in Wix without coding? Whether you’re promoting a sale, collecting emails, or welcoming visitors, popups are a great way to capture attention.

Luckily, Wix makes it super easy to create popups using its built-in Lightbox feature—no technical skills or code required. In this step-by-step guide, we’ll show you exactly how to add, customize, and control popups on your Wix website.

Why Add a popup in Wix?

Popups can help you:

• Promote limited-time offers

• Collect newsletter subscribers

• Welcome first-time visitors

• Announce important updates

• Reduce cart abandonment

When done right, popups can boost conversions and improve user engagement on your site.

Step 1: Log In and Open Wix Editor

First, log in to your Wix account and go to the site dashboard. Click “Edit Site” to open the Wix Editor.

Step 2: Add a Lightbox (Popup)

Wix popups are created using a feature called Lightbox. Here’s how to add it:

1. In the left toolbar, click “Add (+)”

2. Scroll down and click “Interactive”

3. Select “Lightbox”

4. Choose a popup design from the available options

5. Click “Add to Site”

This will place a popup on your page, but don’t worry—it won’t show up until triggered.

Step 3: Customize Your Popup Design

Once the Lightbox is added, click on it to open customization options. You can:

• Edit text: Change the headline, body, or button text

• Change layout: Adjust spacing, background color, and alignment

• Add images or icons: Use visuals to support your message

• Set animation: Add entrance effects like fade or slide-in

• Customize buttons: Change colors, styles, and link actions (like “Close” or “Go to page”)

💡 Tip: Keep your popup short and clear. Use bold headlines and call-to-action buttons like “Subscribe” or “Get 10% Off.”

Step 4: Set Display Settings

To control when and how the popup appears, follow these steps:

1. Click the popup (Lightbox)

2. Click “Settings” from the top bar

3. Under “Show Lightbox on”, choose:

   • Automatically on page load

   • After a delay (in seconds)

   • When triggered by a button or link

You can also choose:

• Which pages it appears on (e.g., only homepage)

• Whether it should appear once per session or every time

✅ Example Use Case: Set a “Welcome” popup to appear 5 seconds after someone lands on your homepage.

Step 5: Connect the Popup to a Button (Optional)

Want to show the popup only when someone clicks a button? Here’s how:

1. Select any button on your page

2. Click “Link”

3. Choose “Lightbox”

4. Select the popup (Lightbox) you created

Now the popup will only appear when a visitor clicks that specific button!

Step 6: Test and Publish

After customizing everything, preview your site to test how the popup works. Check:

• Does it appear at the right time?

• Is it mobile-friendly?

• Is the text clear and readable?

Once satisfied, click “Publish” to make it live on your site.

Bonus Tip: Use Popups for Email Marketing

Want to collect leads? Integrate your popup with:

• Wix Forms (add an email field + submit button)

• Wix Ascend CRM (to store contacts and automate follow-up)

• Mailchimp or other email tools (via integrations)

You can grow your email list effortlessly by offering a freebie, discount, or newsletter in exchange for an email.

Common Popup Mistakes to Avoid

❌ Showing popups too soon (can annoy visitors)
❌ No “Close” button (hurts user experience)
❌ Too much text (people won’t read it all)
❌ Mobile layout not optimized

Always test your popup across devices and keep it short, clear, and valuable.

Conclusion

Adding a popup in Wix without coding is simple thanks to the built-in Lightbox feature. Whether you’re announcing an offer, collecting leads, or sharing important info, Wix popups are a powerful way to engage visitors.

By following these steps, you can design and control popups with ease—no developer required!