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Using Wix Forms to Collect Customer Feedback
Using Wix Forms to Collect Customer Feedback
Customer feedback plays a critical role in the success of any online business. Whether you run an eCommerce store, a personal blog, or a service-based website, understanding what your audience thinks helps you make better business decisions. With Wix Forms, you can easily gather opinions, reviews, and suggestions through interactive, customizable forms embedded right into your website.
In this detailed guide, we’ll explore how to create and manage customer feedback forms using Wix, what to include in your forms, where to place them for maximum visibility, and how to use the feedback to grow your business.
Why Feedback Matters for Online Businesses
Customer feedback is the voice of your audience. It offers insights that can:
Reveal pain points in your products or services
Uncover ideas for new features or improvements
Measure customer satisfaction
Strengthen your reputation through responsiveness
Boost sales by building trust with potential customers
Gathering feedback shows that you care, and it encourages long-term customer loyalty.
What is Wix Forms?
Wix Forms is a built-in feature of the Wix website platform that lets you add fully customizable forms to your site without coding. With Wix Forms, you can:
Create surveys, polls, and open-ended feedback forms
Customize fields for ratings, text responses, and more
Collect and store submissions in real-time
Automate responses and follow-ups using Wix Automations
Integrate with email tools, CRMs, or spreadsheets
Best of all, you can manage everything from your Wix dashboard, making it incredibly user-friendly—even for beginners.
Step 1: Add a Using Wix Forms to Collect Customer Feedback
Go to your Wix site and open the Editor.
Click the “Add (+)” button on the left-hand panel.
Select “Contact & Forms” → “Forms”.
Choose a pre-designed feedback template or create your own.
Drag the form onto your page where you want it displayed.
Wix Forms are responsive, so they’ll look great on desktop and mobile devices.
Step 2: Customize the Form Fields for Feedback
Next, adjust the fields based on the type of feedback you want to collect. Some popular form elements include:
Single Line Text – for short comments or name fields
Paragraph Text – for longer feedback or suggestions
Ratings – using stars, emojis, or number scales
Multiple Choice / Checkboxes – to let users choose from predefined answers
Dropdown Menus – for easy navigation of options
File Upload – if you want customers to share screenshots or documents
Examples of good feedback questions include:
“What do you like most about our service?”
“Is there anything we can improve?”
“How likely are you to recommend us to a friend?”
Keep the form short—2 to 5 questions max—to increase completion rates.
Step 3: Set Form Behavior and Notifications
Click your form and go to Settings. You can now configure:
Form Submission Message – Display a thank-you note or redirect users to a new page
Email Notifications – Send responses to your inbox or to team members
Submission Limitations – Restrict how often a user can submit feedback
Automated Follow-ups – Use Wix Automations to send a discount code or thank-you email after submission
This automation saves time and shows customers that their input is valued.
Step 4: Position the Form for Maximum Visibility
Where you place the form has a big impact on how much feedback you receive. Try placing your form:
On a Contact Us or Feedback page
As a pop-up after a purchase or action
At the bottom of blog posts
Inside the Member Area for logged-in users
On the homepage as a quick survey widget
You can also link to your form from email newsletters, social media, or thank-you pages.
Step 5: Analyze Customer Feedback
You can view all form submissions from the Wix Dashboard → Inbox → Form Submissions.
Key features include:
Sort by date or form type
Export to CSV for offline analysis
Tag and categorize responses for better tracking
Use filters to identify patterns in customer responses
For deeper insights, connect your form with Google Sheets or your CRM using tools like Zapier.
Step 6: Take Action on What You Learn
Feedback isn’t just data—it’s a roadmap to better customer experiences. Use the responses to:
Improve products or services
Update content or design based on visitor suggestions
Fix recurring technical or usability issues
Address negative reviews proactively
Highlight positive comments in testimonials
Let your customers know when you’ve implemented their feedback—it creates trust and loyalty.
Extra Tips to Maximize Feedback Collection
Offer an incentive – Give a coupon or entry into a giveaway for completing the form
Brand your form – Match colors, fonts, and design to your site
Use conditional logic – Show questions based on previous answers
Keep it concise – Long forms reduce participation
Make it mobile-friendly – A large number of users will respond from phones
Final Thoughts
Using Wix Forms to collect customer feedback is one of the simplest yet most powerful ways to improve your online business. With easy drag-and-drop tools, automation, and analytics built into your Wix site, there’s no excuse not to get started.
Whether you want to know what your customers think, improve your offerings, or enhance user experience, Wix Forms gives you everything you need—without any complex setup or third-party tools.
Start listening to your customers today and let their voices shape your growth.