How to Sell Digital Products on Wix

Introduction
Want to sell digital products on Wix? Whether you’re a creator, coach, or entrepreneur, Wix makes it incredibly easy to set up a digital store and start selling downloads like ebooks, music, software, PDFs, and online courses β without needing technical skills.
In this guide, youβll learn exactly how to set up your Wix store to sell digital products, deliver them automatically to customers, and optimize your sales.
Why Sell Digital Products on Wix?
Selling digital goods has some serious advantages:
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β No inventory or shipping required
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β Unlimited scalability β sell once, earn forever
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β Instant delivery via email
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β Easy to manage through the Wix dashboard
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β Perfect for creators, writers, musicians, and educators
Wix gives you everything you need to sell, from product hosting to payment processing.
Step-by-Step: How to Sell Digital Products on Wix
1. Enable Wix Stores App
To start, you need to install the Wix Stores app:
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In your Wix Editor, click βAdd Appsβ
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Search for βWix Storesβ
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Click Add to Site
This turns your website into an eCommerce-ready store with product pages, a cart, and checkout.
2. Add a Digital Product
Once Wix Stores is installed:
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Go to your Wix Dashboard
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Click Store Products > Add Products
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Choose Digital File
Now, upload your file β PDF, audio, video, ZIP, etc. β and add details.
3. Enter Product Information
Fill in the product details carefully:
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Product Name
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Description
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Price
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Upload the actual file (max size: 1GB)
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Add images or mockups of the product
Make your product description clear, benefits-focused, and keyword-rich for SEO.
4. Set Up Automatic Delivery
Wix will automatically send the file to buyers after purchase via a secure download link.
You can:
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Customize the download email
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Set a download limit (e.g. 3 downloads per purchase)
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Add terms of use if needed
5. Connect Payment Methods
To accept payments:
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Go to Settings > Accept Payments
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Connect to PayPal, Stripe, or Wix Payments
You can accept credit cards, PayPal, and more depending on your country.
6. Design Product Page
Use the Wix Editor to customize your product page layout:
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Add product mockups or thumbnails
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Use βBuy Nowβ or βAdd to Cartβ buttons
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Add trust signals (e.g. refund policy, customer reviews)
Ensure your design is responsive on both desktop and mobile.
7. Test the Checkout Process
Before launching:
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Do a test purchase (you can set the price to $0 temporarily)
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Ensure the download email is sent correctly
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Check how the product looks on mobile and desktop
What Types of Digital Products Can You Sell?
You can sell nearly any type of digital file:
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π Ebooks & Guides (PDF, ePub)
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π΅ Music or Audio Files (MP3, WAV)
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π· Stock Photos & Graphics (JPG, PNG, ZIP)
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π Printable Templates
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π» Software & Plugins (ZIP, EXE)
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π₯ Video Courses
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π¨ Digital Art or Wallpapers
Wix supports file uploads up to 1GB per product.
Pro Tips to Sell More
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β Use product mockups to make digital items feel tangible
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β Offer bundle deals or discounts
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β Create lead magnets (free samples) to grow your email list
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β Upsell related products at checkout
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β Add FAQs and policies to boost trust
You can also integrate email marketing tools like Wix Ascend or Mailchimp to follow up with buyers.
FAQs
Q: Can I sell free digital products on Wix?
Yes β you can set the price to $0, and users can download it without payment. Great for lead generation!
Q: Is there a storage limit?
Each file can be up to 1GB, and Wix gives you up to 50GB of total storage depending on your plan.
Q: Can I sell subscriptions for digital content?
Wix now supports memberships and recurring payments β ideal for digital subscriptions or course access.
Conclusion
Now you know how to sell digital products on Wix β from setting up the store and adding products to delivering files automatically and getting paid. Whether youβre selling ebooks, templates, or music, Wix gives you everything you need in one easy-to-manage platform.
Need help setting up your Wix digital store professionally? Reach out for Wix eCommerce setup and digital product design services today!