Using Wix Forms to Collect Customer Feedback

Customer feedback plays a critical role in the success of any online business. Whether you run an eCommerce store, a personal blog, or a service-based website, understanding what your audience thinks helps you make better business decisions. With Wix Forms, you can easily gather opinions, reviews, and suggestions through interactive, customizable forms embedded right into your website.

In this detailed guide, we’ll explore how to create and manage customer feedback forms using Wix, what to include in your forms, where to place them for maximum visibility, and how to use the feedback to grow your business.

Why Feedback Matters for Online Businesses

Customer feedback is the voice of your audience. It offers insights that can:

• Reveal pain points in your products or services

• Uncover ideas for new features or improvements

• Measure customer satisfaction

• Strengthen your reputation through responsiveness

• Boost sales by building trust with potential customers

Gathering feedback shows that you care, and it encourages long-term customer loyalty.

What is Wix Forms?

Wix Forms is a built-in feature of the Wix website platform that lets you add fully customizable forms to your site without coding. With Wix Forms, you can:

• Create surveys, polls, and open-ended feedback forms

• Customize fields for ratings, text responses, and more

• Collect and store submissions in real-time

• Automate responses and follow-ups using Wix Automations

• Integrate with email tools, CRMs, or spreadsheets

Best of all, you can manage everything from your Wix dashboard, making it incredibly user-friendly—even for beginners.

Step 1: Add a Using Wix Forms to Collect Customer Feedback

1. Go to your Wix site and open the Editor.

2. Click the “Add (+)” button on the left-hand panel.

3. Select “Contact & Forms” → “Forms”.

4. Choose a pre-designed feedback template or create your own.

5. Drag the form onto your page where you want it displayed.

Wix Forms are responsive, so they’ll look great on desktop and mobile devices.

Step 2: Customize the Form Fields for Feedback

Next, adjust the fields based on the type of feedback you want to collect. Some popular form elements include:

• Single Line Text – for short comments or name fields

• Paragraph Text – for longer feedback or suggestions

• Ratings – using stars, emojis, or number scales

• Multiple Choice / Checkboxes – to let users choose from predefined answers

• Dropdown Menus – for easy navigation of options

• File Upload – if you want customers to share screenshots or documents

Examples of good feedback questions include:

• “What do you like most about our service?”

• “Is there anything we can improve?”

• “How likely are you to recommend us to a friend?”

Keep the form short—2 to 5 questions max—to increase completion rates.

Step 3: Set Form Behavior and Notifications

Click your form and go to Settings. You can now configure:

• Form Submission Message – Display a thank-you note or redirect users to a new page

• Email Notifications – Send responses to your inbox or to team members

• Submission Limitations – Restrict how often a user can submit feedback

• Automated Follow-ups – Use Wix Automations to send a discount code or thank-you email after submission

This automation saves time and shows customers that their input is valued.

Step 4: Position the Form for Maximum Visibility

Where you place the form has a big impact on how much feedback you receive. Try placing your form:

• On a Contact Us or Feedback page

• As a pop-up after a purchase or action

• At the bottom of blog posts

• Inside the Member Area for logged-in users

• On the homepage as a quick survey widget

You can also link to your form from email newsletters, social media, or thank-you pages.

Step 5: Analyze Customer Feedback

You can view all form submissions from the Wix Dashboard → Inbox → Form Submissions.

Key features include:

• Sort by date or form type

• Export to CSV for offline analysis

• Tag and categorize responses for better tracking

• Use filters to identify patterns in customer responses

For deeper insights, connect your form with Google Sheets or your CRM using tools like Zapier.

Step 6: Take Action on What You Learn

Feedback isn’t just data—it’s a roadmap to better customer experiences. Use the responses to:

• Improve products or services

• Update content or design based on visitor suggestions

• Fix recurring technical or usability issues

• Address negative reviews proactively

• Highlight positive comments in testimonials

Let your customers know when you’ve implemented their feedback—it creates trust and loyalty.

Extra Tips to Maximize Feedback Collection

• Offer an incentive – Give a coupon or entry into a giveaway for completing the form

• Brand your form – Match colors, fonts, and design to your site

• Use conditional logic – Show questions based on previous answers

• Keep it concise – Long forms reduce participation

• Make it mobile-friendly – A large number of users will respond from phones

Final Thoughts

Using Wix Forms to collect customer feedback is one of the simplest yet most powerful ways to improve your online business. With easy drag-and-drop tools, automation, and analytics built into your Wix site, there’s no excuse not to get started.

Whether you want to know what your customers think, improve your offerings, or enhance user experience, Wix Forms gives you everything you need—without any complex setup or third-party tools.

Start listening to your customers today and let their voices shape your growth.