Wix Email Marketing: How to Get Started

Wix Email Marketing: How to Get Started in 2025 (Complete Beginner Guide)

In the fast-paced world of online business, email marketing remains one of the most powerful tools to engage your audience, drive sales, and build lasting relationships. The best part? If you’re using Wix, you already have access to built-in email marketing tools that are easy to use—even if you’re a complete beginner.

This guide will walk you through how to get started with Wix Email Marketing in 2025, from building your list to sending your first campaign and automating your emails for better results.

💡 What is Wix Email Marketing: How to Get Started?

Wix Email Marketing: How to Get Started is part of the Wix Ascend suite, which offers tools to help businesses manage marketing, communication, and automation—all from one dashboard.

It allows you to:

• Create and send email campaigns

• Design stunning emails without coding

• Automate follow-ups and newsletters

• Track performance (opens, clicks, etc.)

• Grow your subscriber list

It’s built directly into your Wix dashboard, so you don’t need any external service to start.

🛠 Step 1: Access Wix Email Marketing Tools

To get started:

1. Log in to your Wix Dashboard

2. Click on “Marketing & SEO”

3. Select “Email Marketing”

4. You’ll be redirected to the Wix Email Campaigns manager

This is your control center for all things email—from templates to automations.

✍️ Step 2: Build Your Email List

Before you send emails, you need an audience. Wix gives you several tools to build your email list:

Ways to collect emails:

• Newsletter Signup Forms
  Add them to your homepage, footer, or blog sidebar.

• Pop-Ups & Lightboxes
  Use exit-intent pop-ups or timed offers to capture emails.

• Checkout & Contact Forms
  Ask for email permission when users purchase or inquire.

Tip: Always follow GDPR/compliance rules and give users the option to opt in.

🎨 Step 3: Create a Stunning Email Campaign

Once you’ve collected a few subscribers, it’s time to send your first campaign.

Here’s how:

1. Click “Create New Email” in the Email Marketing dashboard

2. Choose a template or start from scratch

3. Drag and drop text, images, buttons, and dividers

4. Add your message, promotion, or announcement

5. Use personalization (e.g., name tags) to make it feel tailored

6. Preview your email on desktop and mobile

💡 Pro Tip: Keep it clean, on-brand, and clear. Add 1 strong call-to-action (CTA) per email.

📨 Step 4: Send or Schedule Your Campaign

You can choose to:

• Send now to your full list or a segment

• Schedule for a specific date and time (ideal for launches or time zones)

Wix lets you segment by user behavior, purchase history, or form submissions. Start small, then refine your audience based on data.

🤖 Step 5: Set Up Email Automations

Automations save time and increase engagement.

Examples of email automations:

• Welcome email when someone subscribes

• Follow-up after a purchase

• Cart abandonment reminder

• Birthday or seasonal offers

How to create an automation:

1. Go to “Automations” under Marketing Tools

2. Choose a trigger (e.g., form submission)

3. Choose an action (e.g., send email)

4. Customize and activate the automation

You can create advanced workflows using conditions and delays—perfect for nurturing leads!

📊 Step 6: Analyze Your Results

Wix provides real-time analytics on every campaign:

• Open Rate – % of people who opened your email

• Click Rate – % of people who clicked on a link

• Bounces – Emails that didn’t reach inboxes

• Unsubscribes – People who opted out

Use these insights to improve subject lines, content, and sending times.

✅ Bonus Tips for Better Results

• Keep your subject lines short and intriguing

• Use clear CTAs like “Shop Now,” “Learn More,” or “Book Your Spot”

• Segment your list for personalized messaging

• Don’t email too often—consistency is better than frequency

• Always test your emails on mobile and desktop

🚀 Final Thoughts

Getting started with Wix Email Marketing: How to Get Started is easier than ever in 2025. With built-in templates, automation tools, and performance tracking, you can run professional campaigns right from your website dashboard.

Whether you’re selling products, offering services, or just building a community—email marketing on Wix helps you stay connected and grow your brand.